Fettle crafts brands, stories, spaces, & goods in Durham, NC.

Fettle (verb): to clean, trim, repair, or prepare something into a proper state of order or readiness

Our Services

Expanding brands that already exist or starting from scratch.
- Brand Identity
- Website Design
- Packaging & Print Collateral
  - Menus, check presentation, to-go materials / pizza boxes, branded glassware, etc.
- Signage & Physical Brand Details
  - Exterior Signage
  - Display Menus
  - Space-specific design details
- Illustration
- Merchandise
- Event Design
  - Examples: wedding invites & day-of signage, music festivals, promotional materials, etc.
- Campaign Planning
  - Examples: holiday decor, seasonal campaigns, one-time events, fundraising / brand awareness campaigns
Product & place photography with a specialty in food / beverage..
- Menu / Food & Bev Photoshoots 9 (we offer professional, hi-res photography or fast, on the go iPhone snapshots that you simply don’t have the time to take yourself)
- Instagram Reels (event coverage, menu drops, etc)
- Post-Production Photo Editing
Photo packages available alongside copy and content packages.
A practical, ready-to-use package of photos and written social content your team can use on their own time, without handing over your accounts.
- Social Media Consulting
- Small Business Social Media Training
- Social Media Packages (ex: 3 months of socials written copy with photoshoot if needed)
- Campaign Direction
- Websites
- Digital Ads
- Email Newsletters
- Menus
- Press Releases
- Social Media Copy (see Marketing & Social Content below for a breakdown)
- Editorial & Feature Writing (People, Places, & Things)
From built-in shelving & wobbly table fixes to retail/ hospitality space design & furniture restoration.
- Furniture / Antique Restoration
- General Home Improvement (think basic fixes & functional improvements)
- Shelving & Cabinetry
  - Creative Storage Solutions (including hospitality-specific planning)
Don’t see what you’re looking for listed here? Please reach out!
Behind the spoons is Charlotte, our owner and creative director who is whole-heartedly a soup person, which means their also a spoon person.
Our wooden spoons are the result of practical, functional needs in a kitchen. These shapes come to life through real-life scenarios – like this one: “if they would just make a spoon that can also function as a spatula that can scrape the bottom of a small pan and hold up to the wear & burn of a kitchen.” Thus, the spoon-ula was born.
You can buy this and other goods as they become available in our shop.
Custom projects will be opened in January 2027.